various kinds of advertisements
Various types of advertisements now have a very diverse number, since advertisements are present in the scope of society. The activity of advertising a product or service has been done for centuries. It can be said that advertising is the best media in conveying a message to the general public.
In this article, ToffeeDev will provide information about the various types of advertisements that still exist and are developing in this modern era. Through this article, you will learn about the various types of advertisements according to their japan phone number library respective intentions. Let’s take a look at the complete review below, okay!
List of contents
What is Advertising?
Types of Advertising Based on Media
1. Electronic Media Advertising
2. Print Media Advertising
Types of Advertisements Based on Objectives
1. Types of Commercial Advertising
2. Types of Non-Commercial Advertising
Types of Advertisements Based on Content
1. Offer Advertisement
2. Announcement Advertisement
3. Public Service Announcements
4. Request Ads
What is Advertising?
Advertisement is a message delivered by producers or sellers to the public through certain media with the aim of promoting or marketing their products or services. Advertising messages can be in the form of images, sounds, or writings that contain information about the products or services offered.
So far, advertising has developed rapidly in terms of strategy, type, and message in the advertisement itself. In general, people will create advertisements very systematically, so that the message in it can be conveyed to many people correctly and properly.
Banner Ads – General 2
Types of Advertising Based on Media
Strategic developments in advertising something have changed along with the times. This creates many media that you can use to advertise. Here are two types of advertising that you can use based on the media:
1. Electronic Media Advertising
Electronic media advertising is broadcast through electronic media such as television, radio, or the internet. This type of advertising is usually short in duration and can reach a very wide audience. Television advertising, for example, can reach millions of people in a short time. Radio advertising is more affordable and focused on a specific area. While internet advertising can be targeted at a specific audience.
2. Print Media Advertising
Print media advertising is distributed through print media such as newspapers, magazines, brochures, or flyers. This type of advertising usually has a more flexible format and can be customized according to needs. Newspaper ads, for example, can reach an older and more conservative audience. While magazine ads usually target a more specific audience according to the topic of the magazine.
Also Read: Understanding CPM, Measurement in Advertising per Thousand Viewers
Types of Advertisements Based on Objectives
Advertisements have their own targets according to the message in them. This allows people to distinguish advertisements based on their purpose. When viewed from their purpose, advertisements can be divided into two forms, namely commercial and non-commercial advertisements. Here is a complete explanation of these two types:
1. Types of Commercial Advertising
Commercial advertising is advertising that aims to promote or market products or services with the aim of increasing sales and company profits. This type of advertising usually has a persuasive and interesting message to attract consumers’ attention.
Also Read: Leveraging Facebook Ad Library to Monitor Competitor Ads
2. Types of Non-Commercial Advertising
Non-commercial advertising is advertising that aims to convey a social message or promote a specific goal such as a social campaign or humanitarian program. This type of advertising does not have a commercial purpose such as increasing sales or company profits.
Banner Ads – Ebook 2
Types of Advertisements Based on Content
You can also differentiate between one advertisement and another from the aspect of its content. It may look similar to the naked eye, but these advertisements have different contents ranging from their targets to their delivery methods. Here is the explanation:
1. Offer Advertisement
Offer ads are ads that contain special offers or promotions on a product or service. This type of ad aims to attract consumer interest by offering special prices, discounts, or certain bonuses.
2. Announcement Advertisement
Announcement ads are ads that contain information about a particular event or activity such as a new product launch, a concert or festival event, or a change in store hours. This type of ad aims to provide information to consumers.
Also Read: 5 Examples of Service Advertisements in Business
3. Public Service Announcements
Public service advertisements are advertisements craigslist alternative classifieds in atlanta that aim to convey social messages to the public. This type of advertisement contains messages about health, safety, environmental awareness, and so on. Public service advertisements aim to raise public awareness of a particular social problem and encourage the public to take appropriate action.
Banner Ads – Lead Gen 2
4. Request Ads
Demand advertising is advertising that promotes the need or demand for a particular product or service that is not yet available in the market. This advertising aims to build demand and attract the attention of producers or sellers.
Knowing the different types of advertising will help business owners determine which media is most effective in reaching their target market and developing the right marketing strategy. In addition, business owners can also adjust their advertising budget to the type of advertising chosen, so they can maximize the benefits of each advertising campaign they run.
The selection of the advertisement must also be tg data equipped with a good digital marketing strategy, so that the marketing needs of the business you are engaged in can run optimally. To save time, you can use Google Ads services from ToffeeDev to create a precise and applicable advertising marketing strategy in the digital world.
As one of the Indonesian Digital Marketing Agencies in Jakarta, ToffeeDev is ready to assist you in developing your site, and help you to plan and implement the best Digital Marketing strategies that are right on target, and achieve your business goals.