Before deciding what you want to publish, make a careful assessment and understand who the people you want to reach are and what topics they are interested in. Of course, this varies from niche to niche. Using this information, try to understand what problems your target audience faces and possible solutions to these obstacles.
Use of the first person
What are you trying to sell when you invest in a content strategy on LinkedIn? Your image and professional capacity, right?
Therefore, it is important to
Always write in the first person, as if you were speaking directly to a colleague or a work group. This approach generates much greater engagement.
Want a good example? Richard hong kong email list Branson , the British businessman who owns the Virgin brand, usually writes his posts in the first person. He makes his content more personal and inviting, and with that, he achieves excellent engagement.
Publishing your own articles
There’s nothing wrong with sharing interesting posts and content that your contacts have produced. However, if you want to achieve a good status within LinkedIn, it’s worth writing your own articles. Engagement levels are even higher if you use the network’s own tool for this.
By positioning yourself as a content producer, you achieve a high level of influence on the network and manage to attract the attention of your target audience.
Personal and close stories
Although LinkedIn is a 8 best plugins for creating an awesome user experience professional network and does not allow for photos of your last trip or your children’s graduation, sharing personal stories that involve your career is an interesting strategy to bring contacts closer together and promote engagement.
Tell us about overcoming afb directory a challenge, or how a certain skill was developed and helped solve a specific problem. Relate experiences to professional growth so that the person can also use these insights and, at the same time, have a more human and empathetic view of you.