Inbound Marketing is not a fad, but a response to new customer habits. Thus, a Forrester study indicates that 66% of the purchasing journey is already completed before the first contact with a salesperson. This reality must imperatively be taken into account by Directors and Sales / Marketing Managers in order, today, to ensure the commercial development and sustainability of the company.
Your challenge?
Create attention, desire in order to arouse sufficient interest and generate spontaneous requests.
To achieve this, Inbound Marketing establishes a whatsapp data virtuous circle allowing potential customers who have not yet been identified (suspects) to be elevated to the rank of prospects, then customers, then loyal customers, and finally transforming them to the rank of ambassador.
A virtuous circle which implies that the company masters several essential concepts: customer journey, CTA (call to action), content marketing, lead nurturing, UX… as well as the Marketing Automation tools necessary to bring this marketing strategy to life.
Inbound Marketing:
what are the benefits for the company?
- Identify potential customers
- Understanding the interests of Internet users to provide them with the information they are looking for.
- Convert visitors into digital technologies: advantages of using them in b2b marketing leads.
- Feed prospects with value-added information (nurturing) to demonstrate your expertise and help them mature their choice.
- Adapt marketing pressure based on prospect behavior.
- Convert prospects into customers.
- Build customer loyalty.
- Identify your future ambassadors among loyal customers.
Inbound Marketing:
the Phone Partners solution!
- Analysis and audit of your customer journeys.
- Analysis and audit of your usa lists marketing content.
- Development of an objective Inbound Marketing strategy including: customer journey, implementation of Call-to-action (CTA), relational workflow, etc.
- Prescription of a Marketing Automation tool.
- Help with tool implementation and integration of your existing business data.
- Analysis of the results.
- Carrying out corrective actions.
Phone Partners: your webmarketing and inbound marketing partner provides your company and its business development with an expert to audit your processes and implement more effective inbound marketing practices: multi-channel digital strategy, brand content, content marketing, webmarketing, social marketing, marketing automation, production of multi-media content.
Partner of SMEs and major accounts in industry, construction and services since 1986, Phone Partners is a specialist in prospecting, acquisition and loyalty.
Our expertise in the field of business development and, in particular, in Inbound Marketing, allows us to support you in adopting this web marketing technique:
- Carry out an inventory of your processes, tools and elements enabling you to implement an Inbound Marketing strategy.
- Identify ideal customer journeys based on your specific business and offerings.
- Recommend a Marketing Automation tool based on your needs and your internal organization.
- Implement, configure the Marketing Automation tool and integrate the available data.
- Train your internal teams.
- Measure the first results and carry out corrective actions.
