Once you know for sure what the topic of your newsletter will be and what the objective is, you can move from words to deeds. That is, collect the contacts to whom you will send your newsletter and choose the platform to rely on for sending. Yes, because you will need a service that helps you manage subscriptions and send emails.
Collect contacts
Let’s start right away with a mistake not to make.
Many are tempted by the idea of immediately whatsapp blasting sending the newsletter. To the email addresses collected over time. From those of friends to those obtained through networking. Going to trade shows, and so on… Wel. No, don’t do it because it is very wrong.
First of all because, as you know. Privacy regulations are more stringent lately and someone might not like to receive. Your newsletter without having signed up and therefore without. Having given you their consent. In that case they could report your email as an address. From which spam comes and therefore the mail clients. (gmail, outlook…) would make the newsletter end up in the junk mail box.
But it is also a wrong move because you need an audience. That is truly interested in your project , that subscribes. Because they really want to read you. If you send the newsletter to people who have not subscribed. You also risk that they will not open key features of autoscout24 it because. They are not interested in the least.
How to collect contacts for a newsletter, then. With a nice subscription form where you ask the user to provide. You with his email address and, if you want, also his name and other data.
To do this you need to choose one of the many services for sending newsletters. We will see them in the following paragraph.
Choose the platform
I have spoken about professional services for sending newsletters. So I imagine that a spontaneous question is going through your mind.
From zero to several hundred euros per year. The factors that influence the cost are mainly two: the number of newsletter subscribers and the frequency of monthly mailings.
Almost all email marketing services have free plans that allow you to send your newsletter to hundreds of readers for free. Paid plans usually become loan data necessary when you have thousands of subscribers and send more monthly. In any case, each service has its own features and therefore I recommend that you evaluate them all and choose the one that best suits your needs.
How much does it cost to write a newsletter?
To learn more about this sensitive topic, read this article with advice from those who do it professionally: How to choose a platform to send newsletters .
