In addition to podcasts, there has been a lot of talk lately in the world of communication and marketing about newsletters. Again, I might add. Because email marketing has been around for a long time, it is certainly not new, it just seems to have come back into fashion lately. If you too are fascinated by the topic and think that this tool could be useful to you, with this article I want to provide you with all the necessary information on how to create a newsletter and start your email marketing project .
What do you need to send a newsletter?
- A clear idea of the topic whatsapp and digital marketing to be discussed and the objectives to be achieved
- A truly interested audience of subscribers
- A reliable platform for managing and sending
- Great desire to write and create useful content
- Ability to analyze what works and what doesn’t
Let’s now look at these steps in detail to understand how to build a newsletter and how to do a good job.
Table of Contents
First step: a clear idea
The first thing to think about is obviously the topic of the newsletter . Maybe you already have it in mind, maybe you are still thinking about it. Well, in the latter case, don’t start the project until you have a clear idea.
The advice I give you are mainly two:
- choose a topic that you autoscout24 remains responsive to user needs. know and that you are passionate about, so you will be precise and useful for the reader and it will also be more difficult for you to get tired or bored;
- be specific and sectorial, do not choose topics that are too broad and generic, so you will get an audience that is really interested in what you write.
What is the newsletter for: the objective
As with any communication and marketing project, it is essential that you have a clear idea of what your objective is and which audience you are addressing . This way, readers will also have a clearer idea of what you are telling them.
Why make a newsletter ?
The newsletter serves to achieve several objectives. The main ones are:
- generate new contacts
- build customer loyalty
- do personal branding.
What is your goal?
If you sell shoes and have an e-commerce site, the newsletter could be useful to inform your customers about discounts and new arrivals, but also to tell them the story of your company and the people who work there. Showing the faces behind the brand is always a great choice to build customer loyalty .
If you are a journalist, it could be a good way to inform your readers about a specific topic, such as sports or environmental and sustainability issues. Or it could be a way to do personal branding , that is, to show off your writing and content curation skills in order to get noticed to acquire new clients or find a job.
And don’t forget an important thing about
Why you should make a newsletter . Part of the success they have had in recent times is also due to the fact that they are not subject to the fearsome loan data algorithms of social networks. On Instagram you could have a huge following, but if tomorrow the rules suddenly change you could lose all your engagement. Just as, unfortunately, has happened to many, the social network in question could delete your account by mistake or because it is not in line with its directives. Result? All your work would be lost. The newsletter, on the other hand, is a space all yours, where this cannot happen. It is you and your reader, who has had so much trust in you that they have given you a very important sensitive piece of data: their email. You can therefore reach them with your content directly and without fear of various algorithms.
