You’ve invested time! energy! and probably some money into building your WordPress site. Every page has been designed to provide a great experience for visitors and users – from your homepage to each individual blog post.
But here lies the challenge: There are 1!197!982!359 websites in existence as of January 2021. In the United States alone! 274.9 million are registered. But we also know that many websites! especially in e-commerce! are translated into English to attract global customers. (How many items have you ordered from China ?)
Even if you narrow down these numbers by
economic sector! it is obvious that for every company with a digital presence there is only one “ocean” of competition.
The challenge is obvious: how do you make country b2b b2c email list your brand stand out enough to show up well in search engine results? Of course! the answer is SEO ! and there are just a number of factors that go into getting indexed and ranked well – the popularity of a site’s pages! the quality/uniqueness of the content! the number and quality of inbound links! etc.
One of these factors is the meta description you have for each of your website landing pages! including each individual blog post.
What is a meta description?
When you do a Google search! you will get results based on the factors mentioned above! but a meta description always follows the website or page listed.
It’s a short text that gives readers more details about that page! with the goal of demonstrating the value of what they’ll find when they click through. And Google considers these very important as it indexes and ranks content pages.
Here’s an example of Google search results email marketing triggers: a deep dive into the how, why, and best practices once you get past the ads at the top of the search results page. The search term was “What grass grows well in shade?”
If you can write a compelling meta
Description! you will increase clicks. And higher clicks mean more visitors to your WordPress site. And of course! more visitors lead to more sales.
OK! so how do you write a meta description that encourages readers to click through?
Here are 8 tips and tactics.
- Get to the point
What is the value of your content? You have very few words to convey this! so think carefully about it and stick to being as simple and concise as possible.
You can of course provide a longer description! but it will be cut off! as you can see in the screenshot above. So deal with the main idea right at the beginning. Your reader has the right to know exactly what they will find when they click on your page.
In many cases there may be more than one keyword or short phrase.
In the case above! the search term was best type of grass for shady areas. The keywords here are obviously “grass” and “shady areas.” Identifying these keywords and incorporating them early is one of the best SEO tools you can use. Again! focus on the consumer’s pain points! not on how great you are.
This goes without saying! since you only alb directory have a certain number of characters that are actually displayed.
A good general rule is to keep it no more than three very short sentences and about 150 characters. It’s definitely a challenge! escription! it shouldn’t be filled with complex terms! lots of descriptive language! etc. Again! you need to tell the reader exactly what content you need to provide the solution they’re looking for.
And of course! you need to follow that description in your amazing content and use all the best practices for content types that hook readers and keep them right there! spending time getting what they need. That “stickiness” is important for SEO .
