Use the Smart DATA strategy to gain relevance. In an increasingly digitalized world, prospects want to have increasingly personalized contact.
Qualify your database to better communicate with your customers. Use DATA at the service within your prospecting strategy to enable a stronger ROI.
How to qualify your DATA?
When using a Smart DATA, it is important to segment the important information that will enrich your Database . There is information relating to the structure:
- Company Name
- Address
- Contact email
- SIRET
- NAF code
- Etc…
And the information relating to the contact person who specifies your DATA and will be useful to the salesperson:
- The name
- Civility
- The socio-professional category and/or function
- Age
- Email, phone, etc.
- His preferred communication channels
- His frequency of calls, responses, time spent per contact
To fill your database in compliance with the GDPR , your prospects and customers must give their authorization to use their data shop. Your database is also scalable, its quality increases with the time spent enriching it.
How to use your DATA?
To use DATA as effectively as possible, it is important to create a specification where you detail your initial situation, your objectives, your means, etc.
Thanks to this, you have a SMART thought strategy . As for the objectives, you can apply a DATA strategy to:
- Win new customers more effectively
- Build customer loyalty
- Opening up new business opportunities such as Cross Selling
With this method, you will be able how to use a/b testing in email marketing to inform your purchasing journey and identify the main signals that your customers send you. This has the effect of increasing the average basket, purchase frequency and customer acquisition, as well as reducing your churn rate.
Phoning remains the main channel to effectively qualify your database.
Put your database at the service of your prospecting
Now, let’s talk about its usa lists application in the hard. When you start your commercial prospecting, your database will start to live . There will sometimes be partial or erroneous information that will be corrected as you prospect. Thanks to your CRM , you have the possibility of creating a lead tracking ( Leads nurturing ) in order to increase the ROI of your prospecting .
Outsource your commercial prospecting
Many companies make this choice. Because internalizing it can be a relatively complicated action to understand. It requires very specific skills . Among these, there is the Data Analyst who is in charge of maintaining the BDD and analyzing the results. The SDR intervenes on the operational part and the manager acts as a link between production and you. All these people are at the service of your commercial prospecting.
At Phone Partners , we have been doing this for 36 years, we support companies in taking charge of their commercial prospecting with the Relevant Data offer . We take care of enriching your database and prospecting, all this so that your salespeople who sign are in the field as often as possible!
