Zinatengera antchito masiku opitilira 400 kuti amange Empire State Building. Imeneyi inali nthawi whatsapp data yopambana kwambiri pa ntchito yamtundu wake, ndipo inali nyumba yoyamba padziko lonse kukhala ndi zipinda zoposa 100. Kodi mungaganizire kuti zikanawatengera nthawi yayitali bwanji kuti apange chithunzi cha ku America chotere popanda pulani iliyonse?
Njira yanu yogulitsa B2B siyosiyana ndi mapulaniwo. Mukapanga njira yogulitsira gulu lanu, mumawapatsa zida zonse zomwe amafunikira kuti athandizire kukulitsa ndalama, ndikukulitsa kampani yanu pachimake. Pitirizani kuwerenga kuti mudziwe zambiri za momwe mungapangire njira yanu kuyambira pansi.
Kodi B2B Sales ndi chiyani?
Kugulitsa kwa B2B (Business-to-Business) kumatanthawuza zochitika Njira Zopezera Makasitomala za B2B Zomwe Zimayendetsa Kukula Kwa Bizinesi pakati pa makampani osati pakati pa bizinesi ndi wogula payekha. Zogulitsa zamtunduwu zimaphatikizapo kugulitsa zinthu kapena ntchito zomwe zimathandiza mabizinesi ena kugwira ntchito, kukonza bwino, kapena kukula. Chifukwa cha kutenga nawo mbali kwa opanga zisankho angapo, njirayi imafunikira mayankho ovuta kwambiri, kuchitapo kanthu kwamtengo wapatali, komanso kugulitsa kwanthawi yayitali.
Bizinesi iliyonse yomwe imagulitsa zinthu kapena ntchito kumabizinesi ena imafunikira njira yogulitsa ya B2B. Mtundu wa njira zimadalira mtundu wa bizinesi yanu, omvera anu, ndi zolinga. Njira zodziwika bwino zogulitsa B2B ndi:
Zogulitsa Zam’kati : Zokopa zimatsogolera kudzera pazomwe zili, SEO, ndi zoyeserera zapa media.
Zogulitsa Zakunja : Imafikira mwachangu kudzera pama foni opanda phokoso, maimelo, kapena mauthenga achindunji.
Malonda Otengera Maakaunti (ABS) : Imayang’ana kwambiri zoyeserera zanu pamaakaunti apamwamba kwambiri.
Consultative Sales : Amapereka mayankho oyenerera pochita ngati mlangizi wodalirika.
Malonda a Transaction : Imayang’ana pazachangu, zowongoka, zomwe nthawi zambiri zimayendetsedwa ndi mtengo.
Ndani Amapindula Ndi Njira Zogulitsa za B2B?
Kuchokera kumakampani aukadaulo omwe amapereka mayankho a mapulogalamu kwa ogulitsa omwe amapereka zida kwa opanga, kukhala ndi njira yogulitsira yokhazikika kumatsimikizira kuti mumatsata mabizinesi oyenera, kuwonetsa mtengo wanu moyenera, ndikutseka mabizinesi moyenera. Kaya ndinu woyamba kufuna kulowa mumsika kapena kampani yayikulu yomwe ikufuna kukulitsa njira yolimba yogulitsa ya B2B ikuthandizani kugwirizanitsa zoyesayesa zanu ndi zolinga zamabizinesi.
Pitilizani Kuwerenga : Kodi Mbadwo Wotsogola Umachokera Pakugulitsa Kapena Kutsatsa?
Njira Zopangira Njira Yabwino Yogulitsa B2B
Munamvapo mwambi wakale wakuti, “Roma sinamangidwe tsiku limodzi,” koma sizinalinso njira zabwino zogulitsira za B2B. Ngakhale mukufunikira nthawi kuti dongosolo lanu latsopano liziyenda bwino, pali njira zomwe mungatenge lero zomwe zingakukhazikitseni njira yoyenera. Kutsatira izi kumakuthandizani kuti mukhale pafupi ndi zolinga zanu zomaliza mwachangu momwe mungathere.
Tanthauzirani Njira Zogulitsa Zomwe Mukufunikira
Musanalowe munjira, ndikofunikira kufotokozera mtundu wa njira zogulitsira Kupanga Njira zomwe bizinesi yanu ikufuna. Izi zidzatengera zinthu monga makampani anu, kuvutikira kwazinthu, makasitomala, ndi zolinga zamalonda. Mwachitsanzo, kampani yaukadaulo itha kuyang’ana kwambiri pakupanga ubale wautali komanso mapangano amtengo wapatali, pomwe wogulitsa atha kuyika patsogolo kuchuluka kwazinthu ndikubwereza kuyitanitsa.
, SEO, ndi media media, ndikubweretserani makasitomala omwe angakhale nawo. Njira zotuluka, komano, zimaphatikiza kulumikizana mwachindunji ndi omwe angakhale makasitomala kudzera pakuyimba foni mozizira, kutumiza maimelo, ndi kampeni yomwe mukufuna. Makampani ena amapindula ndi njira yosakanizidwa, komwe mayendedwe olowera amalimbikitsidwa pomwe zoyesayesa zakunja zimakulitsa kufikira kwatsopano.
Gwirizanitsani Zolinga Zogulitsa ndi Kutsatsa
Kugulitsa ndi kutsatsa ndikofunikira paulendo wamakasitomala Kupanga Njira wopanda nambala za tr msoko. Kutsatsa kuyenera kupanga zotsogola zomwe zimagwirizana ndi mbiri ya kasitomala anu oyenera, ndipo kugulitsa kuyenera kukulitsa njira zosinthira. Izi zimafuna kuti magulu onse awiri akhale ndi zolinga zogawana, kulankhulana momveka bwino, ndi njira zomwe anagwirizana kuti zitsimikizire kuti palibe chiwongolero chomwe chikugwera m’ming’alu.
