The five forces model helps to get a picture of the competitive environment. Here, the greatest attention should be paid to those markets where the company develops its activities. The five forces model examines the fear of entry of new competitors, the purchasing power of consumers (buyers), the bargaining power of suppliers, the fear of substitutes and competition in the industry.
The subject of such a measure can use:
Press release. The message to mia representatives is prepar by the communicating entity. It provides a text and/or visual message that overseas chinese data conveys the main news, provides the position of the entity’s representative, and provides contacts for further mia communication.
Press conference
It is an event during which mia representatives can be provid with live information about events and evaluations of the representative of the this type of marketing is essential communicating entity. Advertising article. This tool has both advertising and public relations features. The client pays for the press space and can then control the content of the article. Internal communication is the sharing of information within the organization and with closely relat groups.
The purpose of this communication is for everyone within the organization
To have a unifi understanding of the ongoing activities and any different. Subjective assessment of them should not affect the achievement. Of the intend performance results. Thus, public relations should be understood. In a broad sense buying house b and include many functions: image formation, organization representation, management consulting, crisis and conflict management, relations with consumers, mia, government, internal relations, search for additional funding. However, public relations is usually understood as mia relations and advertising of the organization, because only this is visible, and other public relations activities are invisible.