Another of these professionals saw a increase
More conversions Remember our volleyball team metaphor? In it, the forward, capable of scoring lots of points for his team, […]
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Even within the group of contacts
Take the example we gave above, of an e-commerce site that sells books and electronics. Each lead generated will have
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The role of automation
How would you differentiate between each of these contacts? Would you probably spend the whole day analyzing customer purchase histories?
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What is marketing automation?
The definition of marketing automation says that this technique uses software to automate marketing processes within a company . However,
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A very simple example is the case
A campaign that has a lot of clicks but zero conversions may indicate that the strategies used or the advertising
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Tactics to help LinkedIn support your B2B sales
Tactics to increase B2B sales with LinkedIn LinkedIn is known socially as a platform for publishing CVs and job offers.
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Digital Transformation: a change
If we look at the penetration that technology has had. In people’s lives and how we have incorporated it into
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What is B2B Marketing?
What is B2B Marketing? It is the set of techniques and studies that aim to increase the commercialization of a
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B2B Digital B2B Marketing and Big Data
Creating a B2B Digital Marketing strategy requires knowlge about who your customer is and what roles are involv in the
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What is Inbound Marketing?
Inbound Marketing is a methodology that focuses on your business’s potential clients. In this way, it seeks to get them