More conversions
Remember our volleyball team metaphor? In it, the forward, capable of scoring lots of points for his team, is the sales professional.
The libero and the setter are the marketing department equipped with marketing automation, which identifies each lead and does all the work of nurturing these contacts, raising the ball at the perfect height for the salesperson to cut.
What does this mean
That the team is about to go on a long and fruitful winning streak.
You see: a well-nurtured lead presents less resistance to the salesperson and is willing to spend more than a non-nurtured lead.
And the data supports this : companies that use marketing automation have a 70% shorter sales cycle than those that don’t.
In this scenario, salespeople swim with ease, closing more sales in less time and increasing the company’s revenue.
How to apply marketing automation in your company
After all this data and canada email list theory about marketing automation, you must be eager to put this technique to work right now, right?
Let’s find out how to put this desire into practice?
Structure your processes
Do you know how your company’s marketing works? Or rather: does your company have any type of marketing strategy in place currently?
Marketing automation isn’t a miracle cure. Sure, it will enhance your team’s work and make everyone perform better, but it won’t be able to do its best if there isn’t a structured marketing process in place.
You don’t need what is inbound marketing? to have a super marketing plan capable of reaching anyone anywhere in the world, but at least a basic structure must be in place for automation to be successful.
Choose the right adb directory software for you
There are dozens of marketing automation software programs available on the market today.