Learn about Amazon advertising and the different types of campaigns. Check out and discover more about PPC!
Paid advertising has been very beneficial for many businesses, helping to attract new customers and increase sales. Amazon advertising offers another alternative to the familiar PPC (Pay Per Click) campaigns, allowing brands to continue to grow.
We invite you to delve into the world of Amazon advertising and learn about the different types of campaigns you can create on this great e-commerce platform.
Advertising on Amazon: How does it work and why is it attractive for businesses?
In Chile, the most widely used PPCs (Facebook, Instagram and bulgaria phone number list Google Adwords) are well known, but there are other media that effectively connect with the public. Among them are Amazon ads.
Thanks to the rise of online shopping and streaming, the platform has seen constant growth, meaning its market in Latin America shows no signs of slowing down.
For this reason, it is becoming increasingly attractive for companies to advertise on Amazon networks. This not only gives them visibility, but also the opportunity to add products directly to the shopping cart.
But how exactly do these campaigns work?
Types of advertising on Amazon:
The different types of advertising on Amazon are mainly distinguished by the location and time at which they appear to visitors. We can identify 3 main groups:
- Sponsored products: These ads appear when a user salespeople waste time on ineffective contacts performs a search using keywords related to a particular product. They work in a similar way to Google Ads ads. They can also appear as suggestions for related products. Sponsored products come in various formats and sizes adapted to the device used to browse the store.
- Sponsored Brands: These ads were previously known as “featured ads.” In addition to driving sales, they also help
- increase brand awareness.
Advertising on Amazon: Would you like to know more about what a CRM is and what benefits it can bring to your company?
Basically, on Amazon’s website, when a visitor searches for a specific product, the platform shows them a sponsored product above the other “normal” or organic results.
This approach benefits brands because it allows them to reach taiwan data Amazon customers while they are browsing
or searching for something they are interested in, allowing them to reach them at the precise moment they are intending to purchase.
Furthermore, since the advertising is based on the search performed. People do not feel that they are being bombarded with content that is far removed from their needs.
In short, adding sponsored ads on. Amazon can be an effective strategy to increase brand visibility and connect with customers at the right moment of a potential purchase.
Display Ads
This type of ad allows you to segment by product, interests. ASIN (Amazon Standard Identification Number), also known as SKU.
This type of advertising on Amazon is useful when you want to reach a specific audience. Without having to perform a specific search for your keywords.
These ads are especially effective at attracting attention on Prime and. Twitch, Amazon’s two major streaming platforms that receive thousands of views daily.
