The definition of marketing automation says that this technique uses software to automate marketing processes within a company .
However, automation is much more than that. The definition we like to use the most is the following:
Marketing automation is the ability to automatically deliver the right content to the right person at the right time.
By combining the two definitions, we can get a broader idea of what marketing automation is: the use of software to automate your strategy and present your content in a personalized way to the public.
But be careful: automating marketing processes with software does not mean that you will replace your marketing team.
With ninja robots trained in advertising
In fact, it’s more or less belgium email list the opposite: the idea is that these resources help to enhance the talent and performance of your employees , making their work easier.
Below, you can learn more about how marketing automation works, its benefits, and how to use it in your company. To do so, keep reading!
How Marketing Automation Works
We’ve already briefly looked at how marketing automation works, but let’s delve deeper into this topic now.
The main function of marketing automation is to take a ton
Work off the shoulders of professionals in the area, freeing them up to carry out more actions within the company’s strategy.
For example, imagine digital transformation: a change that you work in the marketing department of a large company, with more than 50 thousand contacts in your newsletter, in addition to hundreds of thousands of fans on Facebook and many more on Twitter.
Now suppose this company adb directory is some e-commerce giant , working with books and electronics.
A portion of those 50,000 contacts on the email list like books, another portion likes electronics, and a third niche likes both.