Use engagement rate instead of open rate as KPI
Email open rate has always been a KPI that to. We often use the open rate to measure the effectiveness of. The title and find the sending time. That can achieve the highest open rate. Many email automation functions also operate around the open rate indicator: one of the commonly us automation settings is. That when the recipient does not open the email, another email with. The same content but different title will be sent to them within a specifi time. Now, these practices ne to be adjust .
In addition to the open rate, the
email interaction rate, including the click rate of email links (Link Clicks), is also an important indicator to measure the effectiveness of emails. Email Marketers can use methods such as A/B Testing to test the email format, layout, writing style and tone (Tone & Manner) that best suits your brand and industry to increase email interaction rates.
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Are you addict to Netflix? See how
Netflix creates the ultimate personaliz video experience]
Netflix addiction
Netflix has 209 million users worldwide (as of the second employment database quarter of 2021), and is a well-deserv hit video streaming platform. Its main source of income is user subscription fees, so continuously pushing works of interest to users to increase user retention has become
Netflix’s most important goal
To do this, Netflix must give users a highly personaliz video viewing experience. In this regard, Netflix once said : “Netflix is not a product, but hundr s of millions this is relevant when you need to communicate quite of products tailor for each user.” (“Personalization… enables us powder data to have not only one Netflix product, but hundr s of millions of products: one product for each member profile. The following will analyze with you how Netflix uses personaliz experience to make you want to stop watching!