As Luis Maram explained , companies need to create content that allows them to appear in search results, but it is not just about that, the material they produce must be useful, entertaining and inspiring for their niche .
If you do this, you can become a reference for a specific topic . Your mission s email data hould be to make your audience perceive you as a specialist in your industry sector so that they come to you every time they need a certain product or service.
The fundamental tools to generate Engagement are:
Email Marketing.
Content Marketing.
Social Networks.
Content Marketing consists of creating relevant content that repeatedly attracts a user until they become a customer and a recommender of your brand.
Once you manage to attract users, you need to implement certain strategies to transform those visitors into customers. To do this, you will need to capture personal data from those who have shown interest in your brand with tools such as Subscription Forms.
Once you have this information, you can use it to communicate with them in a personalized way using Email Marketing.
Tools like Doppler allow you to maintain constant communication with your subscribers without having to invest too much time, effort or money . If you want to check the benefits of this technique, you can create a free account with unlimited sending .
According to Luis, Engagement can only be achieved by creating a product aimed at a specific niche and generating useful, inspiring or entertaining content,
specially designed for that target .
“No one will love anything that does not inspire, entertain or be useful to him.”
Finally, it is important to make it clear that the actions you take to promote Engagement will only be effective turkey data to the extent that they are based on a strategy with clear and well-defined objectives . As Luis states:
“Engagement is not about clicks, shares or likes, it is the simple consequence of a strategy focused on enchanting and exciting your customers.”
Would you like to review Luis Maram’s tips? Here is his presentation for you to a google advertising agency is a company watch at any time.
Everyone wins at Doppler Academy!
That’s right, because in addition to training, you’ll also be competing for 1,500 free Doppler credits to send your Email Campaigns. Will you be one of the winners? Look for your name below!