We’ve met with experienced marketers over coffee six times this year. We welcomed guests from various fields and talked to them about their approach to marketing, behind-the-scenes activities, and specific tricks and missteps.
We are on a break over the holidays, but we are already preparing an event for you in September. Until then, you can watch the recording of all the meetings or listen to them as podcasts .
Who did we talk to about marketing this year?
In January, we revisited the topic of affiliate marketing with Jan Skalický and Roman Dobiáš . Jan is the marketing director of the e-shop 4home.cz, Roman heads the Czech branch of the affiliate network Dognet. We learned that it is definitely not a strategy for everyone, and if you decide to use it, it requires enough time and care before the first successes come.
In February, we welcomed Jakub Stupka from Ecomail . Among indonesia phone number data other things, Jakub told us how to build a start-up without an investor , how they strengthen a brand, and how product-driven marketing differs from product-driven marketing.
Anna Zemanová Coffee and marketing.
Anna Zemanová from Dzieci, šte moťem was our March guest. She shared with us specific ideas and “hacks” on how to do imaginative and successful marketing with a minimal budget – for example, communicating events through profile photos or using new formats such as Instagram Reels.
In April, we spoke with Milan Šmíd from Zásilkovna . “We try to constantly ask what we could do new” – that’s how you could summarize the strategy that Milan and his team are pursuing in marketing. Whether it’s a podcast or introducing delivery points, there was no shortage of new approaches and interesting ideas.
Filip Cerny Guitars.cz
The May Kafe a Marketing was all about music, specifically advertising on amazon: how does it work and why is it attractive for businesses? guitar music. We welcomed Filip Černý from Kytary.cz . Content marketing is their strong point, which Filip proved with the success of Frontman magazine and YT’s On-air program , which is the most successful of their offerings. The comparison of content marketing to a mortgage was also funny and apt: “While you quickly pour money into performance advertising, and it either comes back to you or it eats you up, content is a mortgage, where you pay for a long time – and then it’s all yours.”
In June, Jaroslav Kaucký , marketing director of the fashion group UrbanStore, Bibloo and now Zoot, took us behind the scenes of fashion marketing . We thailand data talked about how shopping behavior has changed due to the pandemic or why it is important to evaluate sales in detail and how to create customer segmentation and differentiate communication with them based on that. How do they approach retention, which, according to Jaroslav, is a huge problem? Play the recorded interview or listen to it as a podcast.
Jaroslav Kaucký Bibloo.
And which meetings are among the most successful according to the members of our hive?
Pavlina Svejdova.
“I liked Anna Zemanová the most because a) she was from a non-profit, b) she shared a lot of specific ideas and hacks, c) the idea of changing the profile picture on various interesting occasions stuck with me the most and I like it = organically, without investment, great reach.”
– Pavlína, apiary assistant
