The merchant actively builds a database of newsletter recipients
We can show the advantage of sharing databases with the first example. We can send news about what we do that is new and interesting, and generate demand for our services, relatively free of charge. Like many other companies,
If they agree, the salesperson can now press the send email button directly in Salesforce for each contact or lead, which appears thanks to the integration of Salesforce CRM and Active Campaign. It works by preparing an email in Active Campaign and making it visible to Salesforce in the settings. So the marketer will only see those shared for Salesforce, in this case it is the so-called double opt in email. It is necessary to send this email so that we have legal proof that the person really agreed to register for the newsletter.
At the moment when the marketer presses send email, this email is sent from Active Campaign and at the same time the contact falls into the prepared botim database automation.
Tracking website activity
Another trick follows on from the previous one. Active Campaign allows you to measure the activity of individual contacts from the database after implementing a tracking pixel on the website and at the same time share this data as part of the Salesforce integration, creating an amazing overview for the marketer about each individual contact in the taiwan data database. If the marketer navigates to a lead or contact in Salesforce, they will see all the activity of the given contact on the website, in email and in automations in a small window.
In this way, they can find out in a few seconds what the person was interested in (for example, what service on the website), how many times they were there, how many pages they visited, what they were interested salespeople waste time on ineffective contacts in in the email, etc. For the aforementioned contact, they can check whether they confirmed the email and whether they opened the welcome campaign, what interested them in the article.
In case of non-confirmation, they can react and ask what happened. Similarly, when we send any mass newsletter and someone opens it or clicks through or visits the website, we immediately collect data. But how can I make this more efficient when I have thousands of contacts in my database and I don’t have time to keep track of who did what and where?
Notify the merchant when their customer was on the website
We also had to find an answer to the previous question. The solution is to set up a handy notification to the salesperson sent from Active Campaign. This is one of the key advantages of this tool over the competition – it can send notification emails according to defined criteria.
This significantly increases the conversion rate of these calls.
