Whenever you run out of inspiration, take a look at your competitors’ ads to find relevant ctas. ideas for ads
another time-saving feature you can take advantage of is dynamic keyword insertion.
This option is especially useful when you have a wide range of products that all fall into practically the same niche.
ads for a few dozen keywords like “organic banana,” “organic avocado,” “organic melon,” etc.
Instead, you can add variables to your ad and google ads will automatically replace it with the keyword you’re targeting:
how to do ppc in smes: new variables
make sure to make good use of ad extensions that allow you to display additional information about your business, making your text ads more visible on the search results page.
By adding extensions, you can improve the performance of your ads and get more value from them.
There are several types of extensions you can select depending on your goals
You can create extensions for your ad campaigns directly in the ad builder interface.
Currently, there are four types of extensions available for creation in the tool:
sitelink. Extensions that allow you to display additional links below your standard ad text. (1)
legend. This is an additional line of non-clickable text that provides users with more information about your business, such as shipping costs, special offers, etc. (2)
structured snippet. These extensions are displayed australia phone number list in the form of a header (e.g., “types”) and a list of values (e.g., “boutique hotels, luxury hotels, airport hotels”) highlighting the key values of your product or service. (3)
how to do ppc in smes: google ads structured snippet
call. This type allows you to include a phone number in your ad, so the searcher will see it (or a clickable call button if their device can make calls). (4)
how to do ppc for smes: include a phone number in your ad
as soon as you finish writing your ads, you can export them, along with your keywords, to adwords excel files, which you can then import into google ads editor.
tool to use: display advertising report
google display network campaigns are considered highly effective for branding purposes.
For this reason, if you are focused on getting leads vietnam data and conversions, this channel will probably not be the ideal choice.
A clear example would be if you are targeting small business owners.Good audience targeting will be your best external assistant in this case
Plus, display campaigns are a great place to unleash your creativity and engage people with captivating images.
With this in mind, the organic food niche is perfect for offer competitive prices display campaigns where the audience is easy to define and the ideas for visual ads are literally endless.
