Let’s look at some examples and types of email subject lines that often work well with different audiences. You don’t have to use every single one, but try a few variations to identify what your target customers respond to.
1. Fear of missing a subject
This email subject line generates urgency. It suggests that if the consumer doesn’t act quickly, they might not benefit from whatever you’re offering.
Also called FOMO, fear of missing out plays on a very human desire to have and belong. People would rather spend money or time on something they don’t enjoy than miss out on an opportunity to do something they might love.
2. Object of Curiosity
A simple question can be compelling enough to pique curiosity. The best subject lines create an assumption or ask a question. The body of the email reveals the answer.
For example, you can use a subject line like “What is the truemoney database best email subject line for marketing emails?” You are expected to provide the correct answer.
3. Pain point subject line
Addressing a pain point can also be useful in the subject line of the email:
- Are you tired of a sore lower back?
- Do you want to get more done every day?
- Stop unwanted text messages for good with this tip
You get the idea. Here’s a real example from Grammarly.
Image from Gmail
4. Funny subject
Remember that humor is subjective. What one person finds funny collecting emails from different visitors may be boring—or worse, offensive—to another. That’s why it’s important to keep your email subject line subtle.
Yet, funny ideas can build a connection with the audience. They also show off your personality.
Uber once used the subject line: “Because we can’t all win the lottery…” It was designed to entice potential Uber drivers to sign up and make money right away. The “$5” scratcher in the body of the email is aligned with the subject line.
5. Retargeting Subject Line
A retargeting email allows you to contact someone you’ve already uk data contacted before. For example, a consumer has just purchased one of your products.
A few days later, you can send an email asking the customer if they have any questions. Include the purchase in the subject line: “How are you liking your new water purifier?”
6. The Object of Greed
Greed is simple. You want to appeal to your audience’s desire to save money, for example by suggesting a discount or other financial incentive.
7. Vanity Subject Line
Alternatively, appeal to vanity. Tell your prospect how they will look better, more athletic, more attractive, or more attractive if they follow your advice and open the email. Here’s an example from fitness instructor and personal trainer Alexander JA Cortes.
