The best email subject lines have one thing in common: They make the emails irresistible to the target consumer. In other words! not every email will work for every consumer.
You’re familiar with the conversion funnel ! right?
At each point in the journey! consumers are looking for different types of content.
For example! the top of the funnel is wide open. This is where potential customers first become aware of their needs and – if you’re lucky – your brand. They’re looking for instructional information to help them better understand your offering.
If you send these people a 20 percent discount! they probably won’t convert. They’re not ready.
You are better off with a subject that offers value through education.
That’s why the best email subject lines are tailored to a very specific audience.
How can I grow my email list?
Many business owners count their email list among their most valuable assets. The more facebook database emails you collect! the more opportunities you have to convert consumers.
But how do you collect more emails ?
Hello! Bar offers an elegant solution.
When you log in to your account! select the goal “Grow your mailing list.”
Then you can decide exactly what you want your Hello Bar to say and how you want it to look.
When someone new visits your website! they’ll see the Hello bar. If your offer is appealing enough! they’ll sign up.
Just make sure your offer is attractive enough to encourage sign-up. You want visitors to see significant value in the offer.
You might also like :
- How to Grow Your Email List: 21 Great Tips for 2024
- Email List Cleanup: Clean Up Your List Without Losing Conversions
Tips for Thinking When Creating a Great Professional Email Subject Line
The best email subject lines communicate something specific and valuable to your recipients. In other words! they promise something amazing if the prospect opens the email.
Follow these tips to keep your catchy email subject lines professional! compelling! and effective.
1. Engage in your own interest
Your prospects are looking for number one. You are also looking email collection: 17 best practices to exponentially grow your email list for number one! but you don’t want to look like one. You want to be an informant in a world full of “meformers” – people who create content to promote themselves. You want to produce content that serves others.
Your emails should provide something of value no matter what.
2. Stimulate curiosity
In marketing! curiosity is a good thing. It means people are interested and want to learn more.
Think about parenting for a moment. If you tell your child they can’t go into a room in your house because you don’t want them to see! what happens?
Your child will spend the next 1!960 hours trying every spy trick in the book to sneak into a room unnoticed. You will have a child who could join the CIA tomorrow without any training.
We are hardwired to satisfy curiosity. In our subject lines! tease some turkey data valuable information that recipients can only gain by reading.
3. Make an irresistible offer
Here at the Hello Bar blog! we talk a lot about offers. The marketing wheel spins offers.
Without an offer! you have no takers. That’s just common sense! right?
But you need to provide the best offer at the right time. What will convince your readers to click on your email? A subject line that is irresistible.
- Offer a discount code or coupon
- Provide free shipping on any order for a limited time
- Release a new product at half the speed
- Significant discount on a package of products or services
These types of offers compel users to click! if only to explore them further and decide if it’s worth their time – or money.
