For example, a logo in outdoor advertising is dark blue, on a business card – light blue, on the Internet the same logo is already gray and its shapes are distorted, fonts have changed, creating the impression that the brand is chaotic and does not have a clear sense of its identity. When integrity is not respected, it does not create the coherence that shows a clear brand perception. So, when the brand is solid, simple, and clear, the consumer perceives the brand more simply and easily and accepts, pays attention to, and recognizes it more easily.
If the brand remains intact
It becomes recognizable, reduces costs, creates and maintains a relationship with consumers, consumers trust the brand and integrity women phone numbers helps to stand out from competitors. Brandbook or brand manual describes the idea, values, position, goals, style, history of the brand. This part of the book helps you get to know the brand and its idea and philosophy.
The second part is a technical description
When the standards for the use of corporate style elements are clearly and accurately indicated. These descriptions are commonly used in the through highly targete campaigns production of branded style elements. In advertising, the brand is used in such a way as to maintain the integrity of the corporate style. Thus, brand descriptions are essential to maintain brand integrity.
It is brand integrity that helps a successful business
Brandbook is not only useful for building brand integrity and success, but it also saves time. Nobody needs to repeat the idea of the brand and buying house b how to use the brand elements correctly. This information can easily be forwarded or communicated to people. Also, having a brand description will help you avoid errors due to incorrect use of items. A consistent description of the brand helps internal employees to get to know the brand better, to understand its idea and philosophy. Also, the brandbook performs a representative function, creates an emotional connection with consumers and promotes their loyalty.