Everyone knows that running a business involves researching your target audience . But what happens next?
Yes, you need to build a website that converts big. And there are several easy ways to build a website . But does a website ensure that conversion will happen like clockwork?
Sales funnels show you how ready your website visitors are to buy and therefore how to market to them. Considering that 96% aren’t reaching for their wallet yet , a sales funnel will lead them there without making you look fraudulent.
Yet, according to Salesforce, 68% of companies don’t have an identified sales funnel. The result is that 79% of leads don’t convert.
If you want to make more money online , creating a sales funnel is a worthwhile next step.
So in this blog post , we’ll look at nine extremely effective sales funnel examples and learn what they do right.
What is a sales funnel?
A sales funnel – also called a buyer’s journey mobile number list or customer’s journey – is the process a person must go through to become one of your customers.
At the beginning of the funnel, prospects are completely unaware of the existence of your brand. In this stage, you reach out to them through one marketing channel and try to move them to the next channel where they become a lead.
While the premise of all sales funnels is the same, the channels a brand uses to guide people through the journey can vary greatly.
Any marketing channel can be part of your sales funnel. Some examples include:
- A store
- PPC campaigns (pay-per-click).
- social media ads
- your sales team
- your website
- flyer
- email marketing
- television advertising
- Organic traffic from search engines
- your blog
Your funnel can even span multiple how to create a data-driven content calendar for your brand channels, but if you choose this route, be sure to create a seamless customer journey across all platforms.
There are four main stages of a sales funnel or “customer journey”:
- about human trafficking
- Interest charges
- Decision
- Action
In addition, a person takes on a new relationship with your brand every time they go through the funnel:
- Unconsciously – before a consumer learns about your brand
- Lead – a consumer in your target audience who knows your brand but has not yet engaged with it
- Prospect – when a consumer is in the “interest stage” and takes some action (signing up to your email list , taking a free trial, booking a consultation, etc.)
- Customers — A consumer has purchased your product/service
- Ventilator – a satisfied customer who tells others about your brand
1st phase of consciousness
In the awareness phase, a person realizes that he or she has a problem or desire and begins to look for ways to solve it.
Let’s look at an example: Julie has just been in an accident and is now injured due to someone else’s negligence and begins searching for a personal injury lawyer.
For a personal injury attorney like Attorney Brian White , Julie enters the awareness phase of the sales funnel when she comes across his website during an online search.
Julie will now either exit the sales funnel alb directory by deciding not to use Brian White’s legal services, or she will move to the Interest stage and become a Lead.
2nd interest phase
Once the interest stage is reached, a person begins comparison shopping, examining their options and weighing the pros and cons of the available options.
To help prospects in the interest stage, you need to offer helpful content that doesn’t immediately reach their wallet.
Advertising your product or service too early will scare away most consumers and often appears deceptive.
In Julie’s case, she’s probably looking at some of his competitors and comparing them after becoming aware of attorney Brian White’s brand.
Hollander Law Firm is one of them, and their blog – which provides in-depth information on personal injury law – serves as a perfect example of how to guide a prospective client like Julie through the interest phase.
3rd decision phase
In the decision stage, the consumer has narrowed their list down to two to three options and is ready to make a purchase. Your goal is to stay on that list.
Since your prospect is now ready to buy, now is finally the right time to present your offer. Since your prospect is now ready to buy, now is finally the right time to present your offer. At this point, you can also use CRM software to learn more about customers’ previous purchases and get an idea of their preferences or buying behavior. Based on this, you can offer them the best product that they cannot resist ordering.
However, you must remember that the consumer still has other options. Although they are already halfway through the funnel, they are not at the end yet and can fall out at any moment.
