Not doing so may be logical and even advisable. But that does not mean that a channel cannot be optimiz if it is not broken down beyond the global data. A well-configur GA4 will offer you that second breakdown in a comfortable way.
To do this, use the traffic acquisition channels
A separation of your users, sessions and reservations according to how you articulate and understand your marketing.
Acquisition channels can be complex to understand in their finer details, but even on the surface they will allow you to drive your marketing activity. Understanding which supplier gives you what and how they all work together to achieve that overall booking goal is vital to optimizing booking cost.
That ‘s where direct sales gets fun:
We can pivot, not only between suppliers but between mia, experiences and landing pages, to make each marketing action as profitable as possible.
G A4 is going to give you that global view that twitter data no single provider will ever give you . It will tell you who is inflating their conversions in their reports, which traffic providers are overlapping, and whether or not brand protection was necessary.
If you control this information and do not
Let all suppliers flow without centraliz control, you will, no matter what, end up promoting what generates the greatest value and the best whatsapp news return. Along the way, it will also allow you to turn off the actions that do not provide you with an acceptable margin.
Know the value that your content and your booking
Engine bring to you The customer experience doesn’t start when they walk through the hotel door, but from the moment they interact with your homepage snbd host or any other page on your website or mobile app. That’s when the customer is already at home, reading, observing and evaluating.