One of the first steps to a successful SMS marketing campaign is to know your target audience well. This means having a good understanding of your customers’ profile, their needs and preferences. It is also necessary to know how they interact with your brand. To do this, you can collect data through surveys, analytics of your site (web and mobile), but also by taking into account interactions that take place on social networks, etc.
Create a clear and concise message
A standard SMS has a limit of 160 characters. This requires you to convey your message concisely to respect this point. Especially since a short and clear SMS is easier to read and understand for the recipient. This can lead to immediate action on their part. If the facebook database to whom the SMS is intended easily understands the content of your communication, they are more likely to respond positively to your call-to-action.
Customize the SMS
For businesses to stay ahead of the curve and ensure the success of their SMS marketing campaigns during peak season , consumer behavior must be taken into account. One of the key elements is being able to adapt your message according to the channel, industry, and recipient to ensure progression in the buyer’s journey.
SMS marketing allows for significant personalization, which can lead to higher conversion rates. You can tailor your messages based on your customers’ preferences and behavior for maximum effectiveness.
Choosing the Right Time to Send Marketing SMS
Timing is an important element in the success of an SMS marketing campaign. Sending your messages at the right time can have an impact on the impact of your communication. It is in particular by understanding the habits of your target that agent email list can determine the best time to send your text messages.
If you want to communicate with an audience that is primarily active in the evening, target the end of the day and early evening to send your messages. Also, avoid office hours or other times when your contacts are likely to be busy.
If you have an international clientele, don’t forget to take time zones into account. What’s convenient in one country may not be convenient in the country where your customers are located.
Make sure you follow the regulations in force regarding how to sign up for linkedin and create an account commercial SMS messages . In France, it is forbidden to send promotional SMS messages on Sundays and public holidays. In addition, you cannot solicit your customers or prospects between 8 p.m. and 8 a.m. on other days of the week.
Feel free to experiment by sending your texts at different times of the day to see when you get the best results.
Using an effective call to action to make your SMS campaigns successful
Gaining the consumer’s attention in the 90 seconds it takes them to open the message is essential. Using a call to action, also known as a call-to-action or CTA, is an essential element of a successful SMS marketing campaign . A clear and compelling CTA can encourage your recipients to take action, whether that’s to make a purchase, visit your website, book an appointment, or register for an event.
SMS Envoi shares some tips for creating an effective CTA
understand the purpose of your message. What is it that sparks this initial interest in your customers? What do you want your customers or prospects to do after reading your SMS?
Create a sense of urgency. A call to action that creates a sense of urgency tends to get better results. You can use words like “now,” “today,” “don’t wait any longer,” “immediately,” etc.;
have a visible CTA. The call-to-action should be easy to see and understand;
Test different CTAs. Test words, body copy placement, or colors to see what types of CTAs work best with your audience.
