The first secret, which is not really a secret, to write a successful newsletter is to start! Start sending it. If you wait until you feel ready, the moment may never come. It is essential to start and then be able to evaluate, step by step, what is working and what is not.
The main metrics for evaluating a newsletter are three:
- The number of subscribers . Obviously it is important that there is an audience interested in reading you and that it grows steadily. But do whatsapp marketing service not be anxious and do not let this data influence you too much. It is not a competition to see who has the most! Many times it is better to have few subscribers, but interested.
- The open rate . That is, how many people open your newsletter among those who receive it. 100%? Maybe, it would be a dream. Many sign up out of interest, but then forget to read it. Just as it could be that they don’t open it because the title is not captivating, it doesn’t encourage them to open the email. So always keep a close eye on this data.
- The click rate . How many of the people who opened the newsletter also clicked one of the links included within. An important piece of data because it tells you whether what you include in your newsletter interests the reader or not. Also in this case the objective is fundamental: if you want to send subscribers to your site or e-commerce the click rate must always be kept under control, but if within the newsletter you do not link to other external content then it is not so essential.
These data are important and should always
Be checked because they suggest which direction case study exploration: autoscout24 to go. Whether to continue like this or whether to reverse course. But be careful not to become a “slave” to them and not to be influenced too often. Give your newsletter time to mature, do not make changes every week based on the data from the previous week. Evaluate them in the long term.
I think I’ve given you a good overview of how to create a newsletter. If you want to know more and get other ideas you can subscribe to my , where I often talk about these topics, if instead you have a project in mind and you would like me to take care of it you can write to me at this address and we can talk about it together.
How to write a newsletter
Here we are at the moment of creativity. I will not tell you how to write a successful newsletter because the perfect recipe does not exist. It all depends loan data on you, on the topic you have chosen, on the audience you want to reach. However, I have some advice on how to create an effective newsletter and what it should contain .
Always keep in mind what your goal is, without ever forgetting to be useful to your audience . Is your goal to sell more shoes on your e-commerce? , instead tell them why they might like that new shoe model.
