Of Internet promotion and affects how your project will look in the eyes of visitors (including search engine robots). The catch is that you cannot change the chosen name. Any change is equivalent to moving to a new web address, which is the same as starting the site from scratch. To register a domain address yourself that is technically correct and marketing effective, follow these instructions: The registration zone should correspond to one of two criteria.
The geolocation of the project’s
Target users or its subject matter — the choice depends on what is more important to you. If you have a food delivery website, it is better to indicate the female number data geography: .ru, .рф, .msk, .spb, etc. If the location is not important, but you ne to pay attention to the area of activity, choose something like .photo, .shop, .pro, .info. It happens that neither one nor the other is suitable. Then it is worth stopping at a general zone: .com, .net, .xyz.
In the name, do not use any symbols other
Than letters, numbers, and hyphens. If you write Russian words in Latin, try to avoid letters with complex transliteration (for example, Й can be dive into this essential guide written as y or i, and Х as h or kh), to avoid confusion. When using Cyrillic, do not put hyphens in place of the third and fourth characters, so as not to cause problems when forming the Punicode. If your brand has an original name, take it as a domain.
Abbreviations, abbreviations, keywords are also
Often us (for example, avtoremont.ru). A well-chosen Internet address should reflect the idea of the website, be memorable, easy to reproduce powder data and, most importantly, unique. №2. Checking the domain for availability Once you have chosen a suitable domain name, be sure to check it for availability. You will not be able to register an address that is already in use by someone else.