How can you turn a $3.00 cup of coffee into a bigger sale?
Increasing your customers’ average transaction value (or average ticket) is a necessary part of running a restaurant, especially during the current health crisis, where restaurants are looking for ways to compensate for revenue losses related to closures.
So this question: if your customer is already in your establishment or on the ordering site, ready to spend, then how can you maximize that sale?
Discover in this article some tips that any restaurant or cafe can implement to increase spending from each customer – online or on-site.
What is the average ticket (or basket) for a restaurant?
Your restaurant’s average order size (or average philippines whatsapp number data ticket size), sometimes also called “average order value ,” is the amount spent by your customers divided by the number of orders in a given period.
The formula for the average order ticket is as follows:
Average basket = Amount spent by customers ÷ Number of tickets (orders)
For example, if you want to calculate your average order ticket for the last seven days, during which you made 150,000 euros with 1,000 orders, then your average users often search for these features order ticket is 15 euros. (150,000 euros weekly sales ÷ 1,000 orders = 15 euros average order)
Once you’ve calculated your restaurant’s average order bzb directory value , try implementing some of the upselling and cross-selling tips below. After a while, run the calculation again to test their effectiveness and adjust your tactics accordingly.
Why improve your restaurant’s average basket?
With the current crisis and the current closure of restaurants/limited reopening of terraces, it is difficult to grow your turnover by increasing footfall and the number of customers who visit you.
Improving the average basket can therefore be an ideal solution to compensate for this drop in traffic, especially since a majority of orders are now placed online.
8 Ways to Increase Your Restaurant’s Average Ticket
According to Sumo, upselling and cross-selling can increase revenue by an average of 10% to 30% . Upselling and cross-selling are similar—they’re both ways. To encourage customers to order more than they originally intended—but there are two distinct differences.