Brand design includes guidelines for the appearance of graphic materials such as leaflets, catalogs, and advertising banners. A consistent appearance helps build brand recognition and professionalism.
Promotional Materials: Creating a First Impression
Visual identification is of great importance in advertising materials. Properly designed materials such as posters, leaflets or brochures attract attention and create a positive impression on customers.
Product Packaging: Recognition on Store Shelves
Product packaging is also an element of visual identification, especially in retail industries. Properly designed packaging attracts attention on store shelves and helps with brand recognition.
Employee Dress Code: Uniform Team Appearance
Visual identification also includes employee attire. Uniform clothing or accessories with the brand logo help build an image consistent with the company’s values.
Building Architecture: Recognition in Physical Space
Visual identification can also be visible in the architecture of buildings. A company can use a logo or color scheme to build recognition in physical space.
Visual identification is not just about creating a logo or choosing colors. It is a process of building a brand image that involves all graphic and visual elements to create a coherent and recognizable image. Through the consistent use of identification elements, a company builds an identity that attracts customers’ attention, creates positive associations and increases recognition on the market.
Summary
In summary, visual identification is a basic tool for creating a company’s brand image. It is like a complement to the whole image. We should present one coherence and be distinguished by colors, aesthetics and recognition.
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