The use of data plays a vital role in the restaurant industry.
Personal information, birthdays, purchase history: many restaurants are using these masses of data to personalize their customer relations and optimize their revenues.
If there is one segment that has not weakened over the past few months, it is the meal delivery service , which has experienced uninterrupted growth over the past few months across Europe.
Find out in this article how to:
Here again, to stand out from the crowd, it is wise to netherlands whatsapp number data rely on data to optimize your delivery service , reduce costs and build customer loyalty.
Optimize your delivery menu using data from your POS system
Leveraging geolocation data to improve your delivery time
How Deliveroo uses weather data to optimize its number of delivery people
Meal Delivery: 7 Essential Tips for Your Restaurant
Discover the real opportunities that a meal delivery service can bring to your restaurant.
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Optimize your delivery menu using data from your cash register system
Analyzing and exploiting your data present in your restaurant cash register (sales, popular dishes, customer contacts) gives you the opportunity to personalize your meal delivery and adjust the dishes intended for delivery.
Below are some of the benefits of using your which agencies are leading when it comes to al capabilities? cash register data to maximize your delivery service revenue:
While it may be tempting to include all of your usual dining room dishes, this may not make financial sense.
In addition to some dishes not being able to travel bzb directory long distances, inserting all the menus from your traditional service into your delivery service can eat into your margins : increased inventory costs, personnel and ingredient purchasing costs, packaging costs, etc.
A simplified menu
Preparing your restaurant for delivery involves planning effectively and thinking about the costs involved in delivery.
Loyalty program: personalize your delivery service
Optimizing your delivery service and increasing your revenue in the long term involves knowing your customers well.
But what could be better than a loyalty program to get to know your customers better and encourage them to place new orders?
According to a study by Deloitte, customers spend an average of 30% more when they feel pampered by the restaurant . However, this means knowing your customers well and establishing the most personalized connection possible. Birthday celebrations, exclusive invitations, promo codes, personalized cards, etc.: despite the distance, there are many ways to personalize your delivery service .
How to collect this customer data ?
Via a loyalty program : loyalty tools integrated into your cash register system can collect your customers’ past orders and all the information on their profile (address, birthday, first order, etc.). Better still, some of them can segment and send personalized SMS or emails from your cash register platform!
Reservation system : with the upcoming reopening of terraces and restaurants, setting up a reservation system has the double advantage of managing the flow of customers in your establishment while collecting data to keep if they decide to have one of your meals delivered.