With the development of mobile technologies (Smartphone, 4G, etc.), consumer behavior is changing. Internet usage is increasingly mobile! The mobile phone is now an integral part of the customer purchasing journey, which is why it is at the heart of strategic issues for many companies. What types of actions should you implement to boost your mobile marketing strategy ? SMS Envoi shares valuable advice for a successful mobile marketing campaign .
What is mobile marketing?
Mobile marketing , also called mobile marketing or m-marketing , includes 6 Tips for a Successful Mobile Marketing marketing actions that use mobile media (telephone and smartphone) to reach consumers in a targeted manner. More broadly, m-marketing homeowner database to actions addressed to consumers when they are on the move.
The most commonly used levers to reach the consumer on their mobile phone are:
Why integrate mobile marketing into your overall strategy?
The rise of mobile phone usage is changing the interactions between businesses and consumers. To remain competitive, businesses must constantly reinvent themselves in order to adapt to new ways of communicating. This is how they will be able to convince their customers.
allows businesses to stay in touch with their consumers at all times. It is a powerful tool to integrate into your strategy, because it allows instantaneity and personalization of content.
Creating mobile marketing campaigns offers many benefits to businesses and allows you to:
to reach the greatest number of individuals.
The scope of mobile marketing is very broad, because now the vast majority of the population owns a mobile phone;
to improve your brand image.
Mobile media allows you to stand out. It offers you the opportunity to communicate in an original, fun and innovative way. Ultimately, by launching mobile marketing campaigns , you boost your brand image and develop your notoriety among your target audience;
to engage your audience.
A successful mobile marketing strategy includes campaigns that are increasingly direct, personalized and instantaneous. These allow you to maintain a unique and privileged connection with your consumers;
to develop your business
Finally, mobile marketing allows you to increase your sales, convert your prospects and retain your existing customers by creating a close relationship . Mobile gives you the opportunity to give the right information at the right time and reward your customers’ loyalty.
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Our tips for successful mobile marketing campaigns
Here are 6 areas to develop to increase your chances of success and achieve your business objectives.
1. Have a mobile friendly website
According to an OpinionWay study for Proximis on the French and mobile commerce , one in the idea of selling products French people (48%) now make their purchases on the web from their mobile. This is why it is crucial for all companies, and especially e-commerce companies , to adapt to these new consumer behaviors by offering a website adapted for mobile .
So, to offer mobile users an experience adapted to their new uses, your website must be mobile friendly.
A mobile friendly or responsive site refers to a site that is compatible with mobile devices, offering optimized navigation and display on all devices, whether on a computer, tablet or smartphone. A responsive website detects the size of the device’s screen and aleart news to it so that the content is as readable as possible.
Another option is also available to you: designing a mobile site , that is to say a site that is completely independent from your desktop site on a technical level.
