Businesses with overflowing email inboxes often see productivity creeping down due to the amount of time they spend sending the same emails. The same happens when they receive emails, as it makes it hard for them to respond in a timely manner. Fortunately, you can solve this problem with email automation.
When you automate your emails, you free up a ton of time for more important work because you can set up automatic email responses. Since you have time to do other things, you can use it to be more efficient and get better results overall.
People often think it’s something sms promotional campaign too hard to do, but it’s actually quite simple to identify automation tasks, use email templates, harness the power of triggers and workflows, schedule emails for optimal times, and track automation performance. Does it seem like a lot? Don’t worry; we’re here to make everything easier.
Dive into this page to learn how to automate your emails in five easy steps!
1 – Identify Task Email Automation
The first thing you need to do before sending professional emails is to identify the repetitive email-related tasks you need to automate. You can’t automate things that require your attention, but you can automate more general tasks that don’t require much information or attention. We’re talking welcome emails , appointments, reminders, follow-ups, data entry, etc.
There are many ways to analyze which tasks are suitable for automation. First, look for repetitive tasks that you usually have to perform every day. After that, check how often you need to perform these tasks and how long they take at the end of the day. You will be surprised how much time you spend doing the same thing every day, but your work doesn’t end there.
Before you try to automate these tasks, analyze their complexity. If they are not simple enough to automate or require human judgment, you should still do it. Look for automation tools that can do the job you are doing, then test and refine their results.
We know that it may seem cumbersome to repeat this process for all the repetitive tasks you perform every day, but it will save you more time in the long run. Since this will increase your productivity, it will also increase your sales.
2 – Use email templates
Now that you know how to identify tasks that should be automated, let’s take a deeper look at: How to automate emails Follow-up, sales and marketing, welcome and farewell messages often say similar things, so spending precious time in your day writing the same content is a waste of your work schedule.
Luckily, you can save yourself the trouble of doing this by using email templates . They are pre-written the future of email marketing messages that you can customize and use whenever you want. Creating these templates is easier than you think, and you can do it on mainstream platforms like Gmail and Outlook or in an email marketing tool . There are many popular ones to choose from.
Pre-written templates save you from having to start from scratch every time you need to write a similar email. This can significantly reduce the time and effort required to compose emails, especially for frequently repeated tasks.
You can easily customize the template with specific details and information, saving you the hassle of rewriting the same content over and over again.
3 – Harness the power of triggers and workflows
Understanding how triggers and email marketing workflows work is essential to automation. When we talk about triggers, we mean the actions or situations that activate your preset automation protocol and the actions you want it to perform. For example, you can use a date as a trigger to send a bunch of emails you wrote a few weeks ago.
As for workflows, they consist of a sequence of automated actions completed by an automation tool. Let’s say you have an exit-intent trigger that automatically displays coupons and promotions and redirects customers to another page; all of these actions are part of an automated workflow.
Abandoned shopping carts and order confirmation emails, birthday wishes, and tracking updates are all great examples of actions kuwait data that trigger this type of system. You can build all the workflows you need using an email automation tool such as Zapier.
The app manages the concept of a “Zap,” which is a workflow that connects your apps through specific triggers. When you use Zapier, you simply set up a trigger and the events it will raise across all your apps. Once you’ve written your zap, simply publish it and the system will run itself every time the trigger action occurs.
Check this out: 5 automated workflows to generate more leads using Poptin and Zapier
4 – Schedule the best time to send emails
Email marketing campaigns are not only about sending emails, but also about sending emails at the right time to optimize customer engagement. It has been proven that emails, pop-ups , and social media posts do not have the same impact on customers throughout the day, so marketers often study the right time for each post or message.
If your target audience is adults between the ages of 25 and 40, it is useless to set an automated email for 10 a.m., when most people are at work. However, scheduling the campaign for 2 p.m., when people are taking a break, may increase your engagement. There are many email scheduling tools on the market that can help you with this.
Most people use this platform for email marketing because it analyzes when your customers tend to read your emails and pay attention to its content. When you sign up, you need to write down what email you want and set the date and time you want it to be sent.
We recommend choosing a time to send emails based on your target audience, different time zones, open rates, and important holidays. If you’re not sure what option to try, use A/B testing to check which time gives you better results.
Check this out: 7 Reasons You Should A/B Test Your Email Marketing Campaigns (+ What Elements to Test)
5 – Track and analyze automation performance
Once you learn how to automate emails, your work isn’t done yet because you still need to track and analyze the performance of your automations. One still needs to review the results they’re getting and make the right adjustments to get the most out of the tool. There’s no use automating all your tasks if what you’re doing is reducing your profits. Thailand Data