Optimizing your ecommerce landing page is one of the first things you should do if you want to maximize your sales in 2021.
There are plenty of ideas online about how to create effective! high-converting pages .
Unfortunately! many eCommerce owners don’t understand that the success of a landing page depends on creating a design that matches their intent for that particular page.
Instead! they simply choose a landing page builder and get to work creating a landing page that ultimately delivers mediocre results.
What should they do instead?
Customize the landing page to meet the user intent in each of the following categories:
- Top of the Funnel (TOF): Landing pages in this stage are designed to INFORM your audience about your product and brand. They clarify your value and benefit to the customer and are often linked to social media pages so visitors can continue to engage with your brand.
- Middle of the Funnel (MOF): MOF landing pages are designed to ENGAGE with prospects who have already shown interest in your brand. These are generally lead capture pages that collect visitor information (name! email address! etc.) in exchange for something valuable like industry insights! case studies! etc.
- Bottom of the Funnel (BOF): Landing pages at this stage are mostly sales pages with lots of persuasive copy designed to PERSUAD customers to make a purchase (or sell products to users who have already completed the sale).
Below are 11 eCommerce landing page examples that you can emulate to provide your visitors with a great user experience .
1. Good
Doodly has an amazing eCommerce c level contact list landing page that uses a variety of engagement tactics! including videos! to show how easy it is to create visualizations and cartoons with this tool.
Although it is quite a long landing page! there are clear calls to action (CTAs) scattered throughout the page and provide all the information potential customers would want to know about the software.
There is extremely detailed information on how the service works! its features and pricing! as well as countless other relevant information.
But perhaps most notable is this section at
The bottom of the landing page where the brand presents many testimonials from satisfied users.
This type of social proof is crucial on your landing page because it can be just what you need to encourage anyone who is still on the fence to purchase your product or service.
A website like this one that sells a how to create a meaningful meta description in wordpress sales enablement tool could greatly benefit from a very detailed landing page like this one.
The detailed copy would help inform potential customers about everything they need to know to make an informed decision about whether or not the software is the right solution for their business.
2. Verizon
This page from Verizon is a great one to emulate alb directory for your next e-commerce landing page design.
It’s easy to do with clear and concise calls to action .
You can use some type of animation! such as a GIF! to grab your users’ attention as soon as they land on the page.
On the page! you may offer multiple options for your CTA! such as Shop! Learn More! etc.! to keep visitors on your site.
Make sure your page is designed with your brand colors and other elements to make it eye-catching and unique.
This company that sells empty capsules uses the same tactic effectively to demonstrate how the machine makes different types of empty capsules .
